With our brands we maximise the value creation segmenting the market and filling different positions in the efficient frontier.
Bomboogie is an Italian clothing brand specializing in outerwear and total outfits for men, women and children. Bomboogie embodies the attitude of men and women ready to put themselves on the line, challenging social changes. The look interprets strong, determined and dynamic people. The nature and character of the brand take inspiration from a military attitude, made of visions, autonomy, awareness of the essential nature, adaptability and self-confidence in any circumstance. Army references, which have always been present in the brand’s heritage, are integrated into the modern urban habitat. Thus, this spirit is translated into collections of garments designed to be functional in both use and fabrics.
The logo is a propeller in motion. It embodies the idea of movement and evolution, something that is not stationary. It keeps turning and moving, like thought and style. A view from above, giving us a complete and contemporary view of the world.
AI Riders is synonymous with curious personalities and out-of-the-box minds. The Italian clothing brand was born in 2011 from a project by Giovanni Chicco. In the beginning, it was the jacket with a full-length hood with incorporated lenses, protected by two patents, that stood out and led AI Riders to become a world-renowned brand. From the very beginning, uncompromising design was accompanied by a constant search for cutting-edge technical materials, which is still the starting point of every collection.
Today AI Riders is opening up to new horizons while remaining true to its origins.
Manifesto
AI Riders wants to travel brave paths, seeking fellow travelers. It wants to take up a challenge, sharing a story. It seeks to break the ice. AI Riders peers through the wind, choosing a destination. It is running, with extraordinary friends. AI Riders feels comfortable and is protected by a futuristic shell as it imagines the world in its many colors. He is gaining awareness of his own spatial and temporal dimension.
It is love, friendship. AI Riders is the beginning of a season of change.
Censured is a modern, cross-age clothing brand with a philosophy focused on the accessibility of products, both in terms of design and price.
Manifesto
The city as a living space and expressive environment blends cultural influences, desires and designs to give rise to new disciplines.
Censured draws inspiration from the urban world and offers accessible trend-following clothing that reflects the wearer’s freedom of expression and individuality.
Proleather is a brand of high-quality leather jackets with timeless style. Iconic appeal and a lack of compromise on product quality are the brand’s hallmarks. The brand’s authenticity lies in its passionate pursuit of ever-new premium materials to ensure excellent performance. The longevity of the jackets and Italian design characterize the different collections, an aura of appeal that endures over the years, always staying in step with new trends.
Manifesto
Proleather is inspired by the tradition of the past while projecting into the future.
The brand’s heritage is historically positioned and pursues founding themes and values: passion, dedication, evolution and innovation characterize the design of real leather jackets with iconic style.
Kate Cut is a women’s total look brand. It was born with a focus on outerwear, padded and eco/real leather, and, over the years, developed and deepened a complete outfit line with a fresh and contemporary style. From t-shirts to cotton pants without forgetting the world of “dresses.”
Manifesto
Kate Cut is a brand designed for the girl who is looking for fresh and contemporary daily wear that can add that extra touch to the outfit.
Statham is a clothing brand for young men that combines the Italian style of daily wear with the most current trends, always interpreting them in an original and never predictable way and offering a complete outfit ranging from t-shirts to chino and cargo pants in cotton, not forgetting the knitwear collection.
Manifesto
Statham was born with a strong heritage linked to the ‘American college’ world, for guys looking for comfortable, up-to-date daily wear that can add that
Fortown was born from an idea of Space 2000 to reduce outerwear to its essentials: shapes, fabrics and colors become the starting element of the collection, the foundation for creating modular pieces that can be freely combined. Each Fortown jacket thus reconsiders and expands its own solutions for use: different jackets that, together, give rise to a new form of outerwear to be worn, to achieve maximum comfort and style. The brand emphasizes the concept of combining different colors and quilts to offer the market the possibility of “building” and assembling one’s own jacket piece by piece, in complete autonomy.
Manifesto
The Fortown brand builds its essence on the idea of freedom: combinable colors for modular garments, created for citizens of the world. In this sense, the creation of its own style goes side by side with the unavoidable search for functionality and comfort: the possibility of combining individual outerwear leads to the creation of a new and revolutionary jacket concept. Thus, from the union of two different fabrics – stretch spacer fleece and lightweight wavy nylons – comes the opportunity to achieve unexpected fusions of ideas and style, of thoughts and geometric shapes, to meet the needs of each individual.
Waxed’s garments are designed with high-quality materials, including distinctive padded waxed cotton, which offers exceptional durability and protection. These garments not only withstand everyday wear and tear, but also prove suitable for challenging environments, reflecting the tenacity and resilience of the workers who inspire them.
With the logo featuring two crossed hammers, a symbol of strength and labor, Waxed celebrates the legacy of the workers who helped build Canada’s railways, proudly carrying this tradition into the future.
Manifesto
“Rugged men. Rugged clothing.”
In November 1885, the first train whistle rose high in the sky.
The two coasts of the country were eventually welded together: from Klaune to Halifax, from one end of Canada to the other.
This is a story of adventure, of men and their labor and toil. The workers’ bodies were protected from the harsh winters by a special uniform: a waxed jacket.
Bomboogie is an Italian clothing brand specializing in outerwear and total outfits for men, women and children. Bomboogie embodies the attitude of men and women ready to put themselves on the line, challenging social changes. The look interprets strong, determined and dynamic people. The nature and character of the brand take inspiration from a military attitude, made of visions, autonomy, awareness of the essential nature, adaptability and self-confidence in any circumstance. Army references, which have always been present in the brand’s heritage, are integrated into the modern urban habitat. Thus, this spirit is translated into collections of garments designed to be functional in both use and fabrics.
The logo is a propeller in motion. It embodies the idea of movement and evolution, something that is not stationary. It keeps turning and moving, like thought and style. A view from above, giving us a complete and contemporary view of the world.
AI Riders is synonymous with curious personalities and out-of-the-box minds. The Italian clothing brand was born in 2011 from a project by Giovanni Chicco. In the beginning, it was the jacket with a full-length hood with incorporated lenses, protected by two patents, that stood out and led AI Riders to become a world-renowned brand. From the very beginning, uncompromising design was accompanied by a constant search for cutting-edge technical materials, which is still the starting point of every collection.
Today AI Riders is opening up to new horizons while remaining true to its origins.
Manifesto
AI Riders wants to travel brave paths, seeking fellow travelers. It wants to take up a challenge, sharing a story. It seeks to break the ice. AI Riders peers through the wind, choosing a destination. It is running, with extraordinary friends. AI Riders feels comfortable and is protected by a futuristic shell as it imagines the world in its many colors. He is gaining awareness of his own spatial and temporal dimension.
It is love, friendship. AI Riders is the beginning of a season of change.
Censured is a modern, cross-age clothing brand with a philosophy focused on the accessibility of products, both in terms of design and price.
Manifesto
The city as a living space and expressive environment blends cultural influences, desires and designs to give rise to new disciplines.
Censured draws inspiration from the urban world and offers accessible trend-following clothing that reflects the wearer’s freedom of expression and individuality.
Proleather is a brand of high-quality leather jackets with timeless style. Iconic appeal and a lack of compromise on product quality are the brand’s hallmarks. The brand’s authenticity lies in its passionate pursuit of ever-new premium materials to ensure excellent performance. The longevity of the jackets and Italian design characterize the different collections, an aura of appeal that endures over the years, always staying in step with new trends.
Manifesto
Proleather is inspired by the tradition of the past while projecting into the future.
The brand’s heritage is historically positioned and pursues founding themes and values: passion, dedication, evolution and innovation characterize the design of real leather jackets with iconic style.
Kate Cut is a women’s total look brand. It was born with a focus on outerwear, padded and eco/real leather, and, over the years, developed and deepened a complete outfit line with a fresh and contemporary style. From t-shirts to cotton pants without forgetting the world of “dresses.”
Manifesto
Kate Cut is a brand designed for the girl who is looking for fresh and contemporary daily wear that can add that extra touch to the outfit.
Statham is a clothing brand for young men that combines the Italian style of daily wear with the most current trends, always interpreting them in an original and never predictable way and offering a complete outfit ranging from t-shirts to chino and cargo pants in cotton, not forgetting the knitwear collection.
Manifesto
Statham was born with a strong heritage linked to the ‘American college’ world, for guys looking for comfortable, up-to-date daily wear that can add that
Fortown was born from an idea of Space 2000 to reduce outerwear to its essentials: shapes, fabrics and colors become the starting element of the collection, the foundation for creating modular pieces that can be freely combined. Each Fortown jacket thus reconsiders and expands its own solutions for use: different jackets that, together, give rise to a new form of outerwear to be worn, to achieve maximum comfort and style. The brand emphasizes the concept of combining different colors and quilts to offer the market the possibility of “building” and assembling one’s own jacket piece by piece, in complete autonomy.
Manifesto
The Fortown brand builds its essence on the idea of freedom: combinable colors for modular garments, created for citizens of the world. In this sense, the creation of its own style goes side by side with the unavoidable search for functionality and comfort: the possibility of combining individual outerwear leads to the creation of a new and revolutionary jacket concept. Thus, from the union of two different fabrics – stretch spacer fleece and lightweight wavy nylons – comes the opportunity to achieve unexpected fusions of ideas and style, of thoughts and geometric shapes, to meet the needs of each individual.
Waxed’s garments are designed with high-quality materials, including distinctive padded waxed cotton, which offers exceptional durability and protection. These garments not only withstand everyday wear and tear, but also prove suitable for challenging environments, reflecting the tenacity and resilience of the workers who inspire them.
With the logo featuring two crossed hammers, a symbol of strength and labor, Waxed celebrates the legacy of the workers who helped build Canada’s railways, proudly carrying this tradition into the future.
Manifesto
“Rugged men. Rugged clothing.”
In November 1885, the first train whistle rose high in the sky.
The two coasts of the country were eventually welded together: from Klaune to Halifax, from one end of Canada to the other.
This is a story of adventure, of men and their labor and toil. The workers’ bodies were protected from the harsh winters by a special uniform: a waxed jacket.